Fear of acquiring a ZEV still rides in the British psyche. These are just some of the expressions I have recorded off normal everyday people in the last five years alone ….. (yet equally have heard the same terms reiterated through the last three decades from many different people.)
“I don’t want one – I’d be ridiculed!” (Technological unfounded prejudice)
“Bloody milk float!” (Poor design and socially unacceptable vehicle appearance)
“I don’t want to run out of juice in the middle of nowhere!” (Dead battery syndrome)
“It’s took expensive!” (maybe!)
For most it is basely assumption based on no real empirical evidence. People need to have access to ZEV’s in order to understand their durability. BMW’s testing stage of the Mini-E is such a demonstration project that allows selected members of the public to gain acceptance of the EV’s.
There are some incentives to drive electric: Free parking and low car tax? This may be available now – yet with more EV’s on the road prices inevitably will creep up – yet not just yet; maybe 2020 onwards.
Auris - http://www.toyota.co.uk/cgi-bin/toyota/bv/frame_start.jsp?id=CC-AurisHSD-landing
Prius - http://www.toyota.co.uk/cgi-bin/toyota/bv/frame_start.jsp?id=MSR_PRIUS
Electric 7.5 tonne Lorries/Trucks: